About Top 2 Bottom
Top 2 Bottom began in March of 2008 by Ed and Jill Moore, in their home as a “part-time” business to support her work as a marketing consultant for Century Boats. When Jill’s job ended in 2010, the Moore’s decided to put all their efforts into making Top 2 Bottom unlike any other marketing agency in the business. Since her clients needed unique ways to promote their businesses, and more often than not, they lost time using multiple vendors and didn’t always receive the items and services they needed to consistently deliver their company’s messages. Creating Top 2 Bottom gave Jill the opportunity to effectively assist her clients with their marketing strategies by incorporating specialty advertising into their overall marketing plan. Since then, Top 2 Bottom has grown by double digits every year, and they currently supply everything from custom apparel and webstore hosting, to branding and promotional products for their clients from all over the United States.
- Jill and Ed Moore
In 2016, the company moved from out of the Moore’s house and into a 1200 square foot facility. In October of 2021, Top 2 Bottom moved into its current building, spanning a size of nearly 7000 square feet. In the past year alone, Top 2 Bottom has added 8 new employees to help keep up with its crazy growth.
Meet the Team!
Jill Moore (President/Account Executive) – After receiving her Advertising/PR degree from Oklahoma Christian University in 1992, she bounced around different advertising agencies in Louisiana. One of those jobs led her to the marine industry, which then paved the way to her role as Marketing Director for Century Boats. Relationships she made during that time are still active at Top 2 Bottom. Jill oversees sales, new client development, HR with Ed and overall making sure the work gets done.
Ed Moore (Sec/Treasurer - Accounting) – A soccer star in college, Ed graduated with a business degree in 1982. He likes to say he never really knew what he wanted to be when he grew up, but Ed believed in Jill's vision for Top 2 Bottom. Ed handles all things accounting, overall operations, HR, and his former merchandising experience comes in to play when it comes to setting up live stores and our own show room floor. Ed makes sure you get paid, and he will keep you laughing!
Michael Derr (Account Executive) – Ed and Jill met Michael as an intern in 2015 when Top 2 Bottom ran a fan shop for a minor league baseball team, the Air Hogs. Michael started his senior year of college, with duties including printing t-shirts out of the bedroom in the Moore’s house, completing deliveries, and running errands. He graduated from the University of Texas Arlington in 2016 with a degree in Marketing. At that time, Top 2 Bottom’s business/sales started taking off, so he was brought on full time to be an account executive. Michael works with schools, non-profits, some local businesses and currently, a few large, regional and national accounts. Michael is the "steady/calm" at Top 2 Bottom.
Stephanie Hines (Shipping/Accounting) – In the fall of 2017, Top 2 Bottom’s growth required more help and so along came the wonderful Stephanie! Stephanie's previous experience in different business environments made her the perfect candidate to do anything and everything as Top 2 Bottom experienced its first big growth spurt. Because the webstores have grown so much, her main job is shipping/invoicing webstore orders, and she also helps Ed with various accounting. Stephanie is that employee that is willing to do everything with a smile on her face! Steph is also a great listener and advice giver!
Natalie Barron (Office Manager/Production Manager) – Late 2020, in the height of the pandemic, the e-commerce websites continued to grow and grow. Natalie had been a private teacher for a special needs student, but unfortunately left because of the pandemic. She started in a "part-time/few months" job, but Ed and Jill quickly realized what a gem they had found! Her experience and organization skills combined make her the perfect person to run the craziness that is production! Natalie is the “captain” in the back that makes everything run smoothly, making sure orders are processed, sent to decoration and then out to clients. Natalie will also make sure you have office supplies, plates to each lunch on and lunch to fill those plates on employee lunch days. Natalie is our bundle of energy and joy!
Jen Arias (Graphic Design Intern) – In May of 2021, Top 2 Bottom needed more hands-on deck for the growing e-commerce websites, and along came Jen to help with that! Jen is super creative Jen created all the new signage, business cards and wall art for the new Top 2 Bottom building. She works with Jordan and Michael on e-commerce websites, as well as other graphic arts projects. Super creative, quiet yet funny, Jen has become a bright spot in the office! She currently attends the University of Texas Arlington and will graduate in 2023.
Taylor Metcalf (Webstore Manager/Graphic Designer) – From Panama City, Florida, Taylor packed up and moved to Texas in October of 2021. Her degree in Graphic Design/Advertising from Troy University was the perfect mix for her to start taking over one of our larger webstore clients. She also helps build new webstores and works on graphic arts/design projects. Walk in her office and it will always be warm with good oxygen – she is a plant lover!
Jayson Christian (Production Intern) – Jayson joined the team December 2021. His primary job is to print apparel that comes from webstore orders, but he is also the backup driver for delivery jobs. Jayson is currently a high school student and will continue at Top 2 Bottom during his senior year.
Paula Nowlin (Production Assistant) – Retired after 30+ years of teaching, Jill reached out to Paula in November of 2021 to help with a project that eventually turned into a part-time position. Paula assists Natalie checking in orders, helping with inventory, and anything else needed to help move product through the doors. Paula is always good for a hug and a big smile! We love when she walks in with a container full of tasty treats!
Susan Townsend (Accounting Clerk) – Looking for a part time job after she retired, Susan joined our team in late 2021 to help with fulfillment orders and has since moved into an accounting position. Susan appears to be the quiet, meek one at first, but we all know Susan is full of great one-liners and a dry sense of humor that makes everyone laugh out loud!
Meagan Rethman (Account Coordinator) – Meagan arrived to the Top 2 Bottom family in March of 2022 as an Account Coordinator. She is a recent graduate Texas Tech University - Wreck Em'! Her degree in Communications and Public Relations allowed her to travel the country as a political intern, and when that was over, she packed up and moved to Dallas! Meagan works with the whole team on purchase orders, researching promotional products, putting together client presentations, and learning products. She also assists Jill with her orders and client needs.
Daniela Sancen (Account Executive) – A recent graduate from the University of Texas Arlington, Daniela has her Bachelor's of Business Administration in Information Systems. She is mom to a tiny human, a beautiful 5-year-old son, and loves spending time with her family in her free time. She was brought in to help with the Yamaha Technician store, and her steady, calm demeanor is a breath of fresh air amongst the chaos. Dani has a great attitude and her smile will light up a room.
Luke Phillips (Webstore Coordinator) – Luke graduated high school Spring of 2022. He currently attends Tarrant County College working towards his AA and will then continue his education at Texas A&M to pursue a degree in Marketing. Luke's job consists of checking in and processing orders, printing apparel and substituting as a delivery driver. In his free time, he likes to hang out with his girlfriend, family and friends, and play basketball.
Kathleen Smietana (Webstore Coordinator) – In the fall of 2022, Kathleen joined our team to work 2 days a week on fulfillment and has since moved to 3 days a week as a Webstore Coordinator. She comes to us after years of managing a team of dental hygienists and brings amazing organization skills to our team. She is a hard worker and always willing to give a helping hand. Kathleen and her husband Ted enjoy traveling and a good bottle of wine!
Dionne Watts (Webstore Coordinator) – Paula recruited Dionne to come work with us! She joined us in the fall of 2022, along with Kathleen, and is another one of our Webstore Coordinators. Dionne loves dogs and her family and has been a great addition to the team! Dionne is our storyteller, so you can always count on a good laugh from her. Dionne and her husband Richard enjoy spending time with their two dogs and their kids.
Jenny Tovar (Office Manager) – Dani introduced us to her cousin Jenny in October of 2022, and we are so happy to have her as our Office Manager. Jenny was a manager for a real estate office before joining the team. She makes sure we have all the supplies necessary to function each day and assists Ed with accounting. She has been a big help organizing our space and making it more functional. Jenny loves her pet chickens and rooster and loves to show videos of them.
Morgan Robinson (Webstore Coordinator) – Morgan is one of the newer members of the team. She recently moved back to Texas after spending 7 years in New England. Morgan lives with her husband Justin and their sweet dog Barret. She has a sweet and bright personality, surely to put a smile on your face. We are excited to see her grow and take on some of our larger webstores.
Holden Prestridge (Account Executive) –