Top 2 Bottom Marketing

How Promo Products Can Tell Your Brand's Story

Nov 16

Stories are powerful. From sharing stories around the campfire to writing fictional novels, storytelling has connected people together for thousands of years. But, have you ever considered storytelli...

Case Study: Keep it Cooler

Sep 19

Description: Dual Compartment Cooler BagIndustry: Corporate / Fortune 500What it was purchased for: An annual company picnic for employees and their families. Each year they give their emplo...

Case Study: Thank You for Spooning

Sep 12

Description: 10 Oz. Aztec Spooner MugIndustry: Advertising / Marketing / PublishingWhat it was purchased for: A major coupon distributor was looking for a thank you to give out to advertisers.How it...

16 Ways Color Affects Your Branding and Marketing

Aug 28

Substantial research shows why color matters in branding and how it plays an important role in how we experience marketing. These 16 facts give you a glimpse into how you can use color to your advanta...

Your Guide to Drinkware

Aug 21

Mugs, tumblers, and bottles…oh my! There is an abundance of variety available when it comes to promotional drinkware, which can make it difficult to decide what is the best choice for your bran...

6 Things You're Missing Out on by Not Using Promotional Products

Aug 06

Promotional products aren’t just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a pro...

These Are the Tech-Savvy Promotional Products You Are Looking For

Jul 30

Technology advances exponentially. By the time you finish reading this article, you might be actually be reading it in some virtual reality café where Elvis is serving you a strawberry daiquiri...

Your Brand Is Your Business - Market It!

Apr 13

As a marketing professional, you understand better than anyone the importance of establishing a distinct brand presence for your company. People gravitate to those they identify with and can trust wit...

6 Products to Include in Every Holiday Gift Basket

Feb 16

It’s always a good idea to get those gifts planned out and ready to go before the holiday chaos begins, and that includes client appreciation gifts. But, what do you get them? Put in extra thoug...

6 Things You're Missing out on by Not Using Promotional Products

Jan 25

Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a product b...

A Quick Guide to Promotional Bags

Nov 21, 2019

Whether you’re at a tradeshow, school, office, or even the grocery store, chances are that you’re going to see a promotional bag. Bags are one of the most ubiquitous promotional products &...

Case Study: Hay, Where'd You Get That Tote?

Oct 16, 2019

Description: Large Boat ToteIndustry: Sports / FitnessWhat it was purchased for: Horse show giveawaysHow it was distributed: A local horse show needed gifts for their major contributors. A VIP t...

Relax and Unwind With These 10 Promo Products

Oct 09, 2019

Like that classic Beatles song, sometimes it can feel like your working eight days a week. Maybe you’ve had back to back meetings or you’ve had a stressful travel week. Whatever the case, ...

5 Fail-Proof Ideas for Your Business Instagram

Jul 15, 2019

What generates over 95 million photos and videos each day, 4.2 billion likes daily and has 700 million active users? You guessed it – Instagram. This photo and video sharing social platform have...

Branding 101: What Makes a Brand Powerful

Jun 02, 2019

A powerful brand is more than just a great logo and a mission statement (although those certainly lay the groundwork for any brand.) We live in a time where competition rises up on every corner, and t...

5 Invaluable Marketing Books to Help Grow Your Brand

May 19, 2019

In the world of business, marketing trends are always evolving and it's easy to be overwhelmed. Sometimes you take one step forward only to be knocked two steps back. Luckily, there are endless resour...

Graphic Design Terms Everyone Should Know

Jan 31, 2019

It can be hard to communicate with a design team on a project when the designers speak their very own language. That's why we have a rundown of words you may come across frequently that can save you f...

Case Study: This Promotional Product is in the Bag

Jun 09, 2019

Description: Laundry Bag Industry: Financial What it was purchased for: A credit union wanted to target college students and offer them an incentive to open a new account. They chose a stock design,...